Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.
It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.
KFC had launched very famous campaigns like Radio KFC RK Hunt, Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.
How?
When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.
It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.
Similarly, the “Design Your Own Bucket” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets.
Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.
Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!
Another innovative KFC’s campaign was “Currycature” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.
Results:
- KFC was featured by Social Baker as among the top 5 socially devoted brands.
- The overall positive engagement of their Facebook page grew from 6.2% to 93.8% which was thrice the sector average.
- KFC was placed among the five fastest-growing social media brands in India.
